New and improved logo and branding!
For months we have been working on a new image
That reflects all the leadership, changes and great things that are coming for World Urban Parks.
It is difficult to be able to represent in the logo, colors and images the great and extensive work that the organization and all its collaborators do every day around the world, however, we have achieved it and, in this blog, we want to show you and explain the new elements of this big change.
Old logo and Brand
What characteristics
should a logo have?
1- Simplicity
2- Different
3- Representativeness
4- Scalable
5- Playable
6- Adaptable
7- Memorable
8- Durable over time
9- Relevance to your audience
Elements
within the logo
- Water
- Green Spaces
- World
- Places and connection
New Logo
Corporate colors
Reductions from 5 to 2 colors.
Typography
-Strength
-Readability
-Modernity
We are excited about this great change that gives a new freshness to the organization.