July Webinar
Date:
Thursday 24th of July
Time:
4:00pm Mexico City time
Speakers:
Juan Carlos Acevedo, CPRE, PhD Candidate, University of Illinois & Wheeling Park District
As public leisure services face increased demands and shifting societal dynamics, marketing strategies must evolve to stay relevant and effective.
This webinar explores how emerging trends are reshaping the landscape of leisure service marketing. With communities becoming more diverse, technology more sophisticated, and parks and recreation offerings expanding, public sector agencies must rethink their engagement and service delivery models.
Learning Objectives:
- Savvier and Complex Technology: Explore how digital platforms, social media, and data analytics are revolutionizing how public leisure agencies interact with their audiences—enabling personalization, accessibility, and stronger citizen relationships.
- Multicultural and Inclusive Outreach: Learn how demographic shifts are demanding more nuanced marketing that goes beyond general messaging, focusing on cultural relevance and within-group segmentation strategies.
- Diversified Offerings in Parks and Recreation: Understand how expanding services—from wellness programs to cultural events—require adaptive marketing strategies that communicate value to broad and segmented community groups.
Juan Carlos Acevedo
CPRE, PhD Candidate
University of Illinois & Wheeling Park District
LinkedIn
Juan Carlos Acevedo has 18 years of experience promoting recreational programs in both the United States and Mexico. He is a Lecturer at the University of Illinois and serves as the Superintendent of Marketing and Communications for the Wheeling Park District, a suburb located in the northwest area of Chicago.
He is a Certified Park and Recreation Professional (CPRP) by the National Recreation and Park Association (NRPA) in the United States. He holds a master’s degree in Strategic Management and Marketing and is currently pursuing a Ph.D. in the Department of Recreation, Sport and Tourism at the University of Illinois.
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